Awareness of Eco-friendly Practices

Adopting eco-friendly practices in the workplace: raising awareness and engaging your employees

5 ways to embed eco-friendly practices in your company

Reducing an organization’s digital footprint depends not only on tools but also on behavior. To move from intention to action and get employees to adopt eco-friendly practices, organizations must create the conditions for lasting change. This transformation is fully in line with CSR dynamics and ESG trends, where environmental and social impact is becoming a strategic criterion. Here are 5 levers to achieve this.

Raise awareness on an ongoing basis

Rather than training employees all at once, it is better to deploy short, interactive modules tailored to their daily use. This continuous learning approach helps to reinforce good digital practices. Rather than training employees all at once, it is preferable to deploy short, interactive modules tailored to their daily practices. This ongoing education makes good digital practices accessible, concrete, and directly applicable. By emphasizing repetition and contextualization, the company encourages the natural adoption of eco-friendly practices and avoids the effect of forgotten or misunderstood information.

Identify and correct energy-intensive practices

One of the pillars of responsible digital technology is detecting sources of digital waste: computers left on over the weekend, screens left on unnecessarily, massive storage of obsolete data, or excessive printing. These behaviors have a significant impact on the environmental footprint and overall performance. Analysis and monitoring tools make it possible to objectively assess these practices, prioritize corrective actions, and highlight the positive impact achieved, which contributes to the transparency expected in modern ESG reporting.

Communicate in context

Communication is more effective when delivered at the right time and in the right context. Sending a reminder to shut down computers at the end of the day, issuing an alert when downloading a file that is too large, or suggesting a more energy-efficient digital alternative are all ways to encourage action. By integrating these notifications directly into the work environment, the company facilitates the adoption of eco-friendly practices and transforms awareness into a daily reflex, without increasing the cognitive load on employees.

Rewarding responsible behavior

To make eco-friendly actions a lasting part of the company culture, it is essential to recognize and reward employees’ efforts. Highlighting teams that reduce their digital footprint, sharing collective successes, or creating internal challenges promotes a positive dynamic. Recognition strengthens the sense of belonging and stimulates the desire to get involved. Beyond the environmental impact, it also contributes to improving the employee experience and strengthening the employer brand.

Measuring impact over time

The success of an eco-friendly strategy depends on the ability to measure results: tracking energy savings, reducing unnecessary storage, and changing behaviors. These indicators make it possible to continuously adjust the approach and align it with CSR objectives. By making the impact measurable and visible, the organization builds trust, demonstrates its environmental and social performance, and meets the growing demands for transparency related to ESG commitments.

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Make eco-friendly practices a collective reflex

Reducing an organization’s digital footprint is not just about technology: it also requires individual and collective commitment. Our expertise in raising awareness of eco-friendly practices aims to embed good habits into your employees’ daily routines for the long term. Using powerful tools such as Nexthink, we combine behavioral analysis, education, and targeted communication to:

Reduce digital waste (energy, storage, etc.)
Embed good habits in everyday practices
Transform your teams into true ambassadors of responsible digital technology

Our key figures

5x More users feel informed about best practices

63% Engagement rate on proposed actions

2% Reduction in uptime (time when the workstation is turned on)

Our services for raising awareness of eco-friendly practices in the workplace

Awareness and adoption

We implement awareness-raising measures—questionnaires, surveys, educational modules, and interactive content—to understand your employees’ level of maturity when it comes to eco-friendly practices. This approach not only allows us to evaluate existing practices, but also to identify priority areas for action (energy, storage, mobility, use of collaborative tools). By combining education and measurement, we help your teams progress step by step to promote the adoption of eco-friendly practices in the long term.

Intelligent behavior detection

Thanks to Nexthink’s real-time analysis capabilities, we identify energy-intensive or counterproductive behaviors: workstations left on outside of working hours, inactive screens consuming unnecessary power, storage of obsolete files on servers, or excessive use of large emails. This factual data serves as a basis for triggering targeted actions and empowering individuals.

Targeted communication campaigns

Changing behavior cannot be imposed: employees must be reached at the right time with the right message. We design contextualized communication campaigns (notifications, messages integrated into the work environment, short videos, infographics) that are adapted to everyday use. These campaigns encourage the gradual adoption of eco-friendly behaviors without placing an additional burden on employees, and help to generate lasting commitment.

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